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‘A true family business'
Store expands at busy crossing
Hammonds old1
A photo of the first store decades ago. - photo by Submitted
There’s no place like home. Just ask the Hammonds.

For more than a century, the family business has occupied the plot of land known as Hammond’s Crossing, where Keith Bridge and Browns Bridge roads meet in northeastern Forsyth County.

Since 1986, the property has been home to Hammond’s Fishing Center, a 3,500-square-foot bait and tackle store.

On Feb. 1, the store will move just a few yards away into a newly constructed 9,000-square-foot facility.

“We have outgrown the building we’re in now,” said Thomas Hammond, who owns the business with wife Candy.

Candy Hammond said their store currently carries about $600,000 in retail inventory and they’re “going to increase it by about $100,000.”

“It’s a two-story building, but on the second floor it’s a loft that’s going to be my office and my daughter’s hair salon,” she said. “It’s a true family business.”

Kelli Hammond Hawkins, current owner of Salon 306, will be moving to the new center in about a week to prepare to open by Feb. 1.

Hawkins said she was a little worried about opening a salon above her parents’ fishing-centric business, but the unusual setting could prove to reel in more customers.

“It’s going to be more family-oriented and I can give my attention to my clients ... and my prices are going to be a little bit more reasonable to target people who can’t really afford a high-end salon.”

The Loft Salon at Hammond’s Crossing will feature coloring, cutting, waxing, up-dos and makeup.

“It’s not too often a man can go to the fishing store and get his hair cut,” Thomas Hammond said. “Or his wife can go with him and get a color, and he can go and shop.”

Hair salon aside, the new center will be more of the same, he said.

In addition to a larger marine inventory, the center will have an additional focus on water sports. Over the years, the fishing center has become the go-to place for anglers.

But for the Hammonds, “it’s just home.”

“This land was given to my husband by his father,” Candy Hammond said. “It’s a Hammond family tradition that there has been a family business run here by the Hammond family since 1898.”

The property has been home to a fabric business, bait shop and convenience store, which was stocked with whatever food Thomas Hammond’s parents, Artie and Tom, could afford after selling their cows.

But nothing stands out in Thomas Hammond’s mind more than the original business, which his grandfather, Will, opened in 1898.

“Back then it was cotton country and he’d run the trade store,” he said. “If you’d bring your chickens in, then you could get dried goods or you could bring your cotton in and he would trade store goods for cotton.

“Then he’d carry it all to Atlanta on a horse and wagon and sell it. That’s the way it worked back then. He acquired a lot of land doing that.”

The family now owns about 10 acres at the crossing and has no plans of moving, Candy Hammond said.

“We’re passing this on. My whole family is here,” she said. “Kelli’s got the hair salon, her husband Tim Hawkins and my son Jason Hammond run the store. My daughter-in-law Samantha Hammond does the boat storage, Thomas takes care of the live bait and I do the paperwork.

“I used to do it all, but I’m too old for that now. I’ve never cut hair though.”
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Woman opens new business selling homemade caramel corn
Kandie's Korn
Kandice Goas has recently started a new local business, Kandie’s Korn, selling her homemade caramel corn. - photo for FCN regional staff

By Erica Schmidt, FCN regional staff


Kandice Goas had worked in human resources for corporate America for the past 27 years of her life. For every holiday, Goas would bring in her homemade caramel corn, made from a recipe she used to make together with her mother as a child, to share with her coworkers. Every time she brought the treat to share, Goas would get comment after comment about how people loved it. 

Now, the single mother of three is pursuing her passion for cooking full-time by starting her own business: Kandie’s Korn. 

“One day in March I’d brought my caramel corn in and I overheard some guys talking in the break room and going on and on about how great it was, so I went home and emailed somebody to ask if they could make a logo of me as a cartoon with my apron,” Goas said. “He sent the logo back the next day, and I just said ‘OK, I’m doing this’” 

About a month after first getting the idea to start her own business, Goas officially quit her job and never looked back.

Since then, she has started selling her home-baked caramel corn online, the Dawsonville Farmer’s Market, the Cumming Farmer’s Market and anywhere else she can set up a booth.

The decision to quit her corporate job and go all-in with her caramel corn business was one that was both exciting and intimidating, according to Goas. 

“I was relieved in the sense that I didn’t have the everyday stress of the corporate world and the company that I was working for, so I was relieved to leave that toxic situation,” Goas said. “But I was also nervous thinking what if I fail at this or it doesn’t work? I have three girls, two of whom are still at home and depend on me.” 

But according to Goas, she has always been a go-getter and was determined to pursue her dream. 

“It was nerve-wracking, but I’ve always been headstrong, so failure is not an option,” Goas said. 

Now, several months later, Goas has built a following for her homemade caramel corn and has branched out to include several new flavors for her business’s offerings, including cheese, peanut butter, and “Kracker Knax,” her own spin on the classic Cracker Jack popcorn. 

“People love the Kracker Knax — the other day I had a gentleman call me who had picked up a couple bags of them,” Goas said. “And he said ‘I stopped at your booth and had to call you personally and tell you that as soon as I ate your product it brought me back to the ’50s when I was a kid and what Cracker Jack used to taste like.’ And I was crying over the phone hearing that because that was just so sweet.” 

Kandie’s Korn is unique in that it is lighter and not as hard to chew as some of the other brands of caramel corn on the market, and because Goas makes each batch fresh to order. 

“Quality is really important to me,” Goas said, “So I bake everything fresh to order, and I bake for all the tent sales usually the day before so everything is literally as fresh as possible.”

Goas currently operates out of her house, but her goal is to have her own storefront.

“I have a license through the state so I do it at home now, but eventually I would love to have a storefront,” Goas said. “I just need to increase my revenue enough to justify that.”

In addition to being at the Dawsonville Farmer’s Market and the Cumming Farmer’s Market every week, Goas sets up a pop-up tent off of Jot Em Down Road. She also offers online ordering and either ships her products or delivers if the customer is close. 

“I ship throughout the United States, and then I do local delivery and local pick up for people that are in the area,” Goas said. “Any way I can get orders and sell it, I’ll do it.” 

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Kandie's Korn
The logo for Kandie’s Korn is based off of Goas herself, complete with her signature apron. - photo for FCN regional staff

One of the factors that drives Goas is her three daughters, 24-year-old Jillian, Breanne, 19, and 13-year-old Bailey. Her two younger daughters live at home with their mother, and Breanne in particular is a huge help to Goas business. 

“My 19-year-old does help me; usually she’ll run the booth at the Cumming Farmer’s Market when I do the Dawsonville one because they’re at the same time,” Goas said. “And she’ll help me put labels on stuff — she just doesn’t help with the baking because I’m the only one who knows exactly how it’s supposed to taste so I do that all myself.”

One of the most rewarding parts about Kandie’s Korn has been the hugely favorable reception by the community, according to Goas. 

“The other day I had left the farmers market and was headed to the post office and I had a couple that had attended my tent sale pull up next to me in traffic at the light and start beeping, waving and calling ‘do you have any caramel corn on you?” Goas said. “It’s just so amazing to have your customers love you so much — everybody is so great.” 

A small way in which Goas tries to give back to her customers is by including a personal, handwritten note in each box of caramel corn. 

“I always put a thank you card for the customer into my boxes,” Goas said.“I just want customers to know that they’re appreciated, and I want to be set apart from a typical business; I want them to feel special when they order something.”

To Goas, the overarching goal of Kandie’s Korn is to build something to someday leave for her children. 

“I’m trying to build a legacy for my children, so God forbid when I leave my kids someday I have something to leave for them,” Goas said. “That’s the goal and kind of really one of the reasons I left corporate America was so I could leave my kids something.”

You can find Kandie’s Korn set up on Saturdays at the Dawsonville Farmer’s Market or at the Cumming Farmer’s Market. All other pop-up tent sales are announced a day or two ahead of time on social media, and online orders can be placed at any time on the Kandie’s Korn website. 

“I always have sales going on, so follow my social media pages and my website for those and to know where I’m going to be when,” Goas said. “And I’m going to try to start setting up at different locations so I can try to reach more customers, so I’ll announce that on there too.”

You can follow Kandie’s Korn on social media at www.facebook.com/KandiesCaramelKorn/or www.instagram.com/kandieskorn/, and you can visit the Kandie’s Korn website at kandieskorn.com


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